How do we plan to succeed? 

Rib Crib’s plan is long-term and simple. If we do it right the rest will take care of itself.

• Deliver great barbecue, great food and great service each and every time.
• We can run them as well (or better than) our franchisees and we always will. That way we know how to help them.
• We love our brand and we invest in it.
• Our franchisees are part of the plan and they get their say in it.
• We know our customers and we give them what they want.
• Our employees are our customers too and we treat them well.
• We own and operate many Rib Cribs and we continue to invest in new ones just like our franchisees (we have skin in the game).
• Our word is our bond!