 |
Have products
and people that attract, satisfy and retain
Rib Crib's customers. |
|
Always demonstrate that
we can operate profitable restaurants.
Identify the best markets in which to
develop restaurants. |
|
Build Rib Crib brand
equity. |
|
Involve franchisees in
the evolution of Rib Crib. |
|
Be franchisee-friendly.
Grant franchises to qualified candidates
committed to:
- Developing the brand in every way possible.
- Being the dominant market share leader
in each of their markets.
- Fully and consistently implementing
the operating system.
- Utilizing all of Rib Crib’s support
systems.
- Creating food and service experiences
that will attract, retain and satisfy
customers who are loyal
and frequent diners at Rib Cribs.
|
|
To be technology-driven. |
|
To understand
customers and implement systems to:
- Increase the numbers of new customers.
- Build customer loyalty and increase
frequency.
- Increase customer satisfaction.
- Increase employee satisfaction while
decreasing turnover. |
|
Develop Corporate Markets
to validate what Rib Crib asks of its
franchisee strategic-partners. |
